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For those companies who are still offering their services remotely, there are a few ideas to showcase your brand.
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Show Your Appreciation
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Sending a Thank You! in the mail is the simplest way to show your appreciation to clients, but you can make a lasting impact when you go beyond their wildest dreams. Take into consideration the annual value of long-term patrons to determine what makes sense. For the clients who have supported your business year-after-year, your gift should reflect their value to you. Depending on the company budget, consider a luxury gift, a luxury brand with a high perceived value. For new clients, send a welcome box filled with branded business essentials to keep your company name and brand top-of-mind.
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Great branding campaigns include a program to send special gifts throughout the year for extra-large orders, referrals, and renewed contracts. These programs create good will and help make your clients feel special while promoting the company’s brand awareness.
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Have Fun Gifting
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Creating themes for gift giving is fun for your recipients. Think seasonal, like “Turn up the Heat” for the fall with a Sherpa micro fleece embroidered blanket, fleece apparel, and a coffee gift set. For the warm months you can create a program around the theme “Beat the Heat” with boxes filled with BBQ accessories, tongs, apron, radio, and ring toss or “Beach” boxes with towels, sunblock, frisbees, and umbrella.
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Telling a story about your business through a message impacts your brand awareness. We created a gift program for a financial planner with a unique inverted umbrella. The umbrella protects people from the weather; the financial planner’s services protect peoples’ assets. A realtor can give a welcome mat to a new home buyer. This gift lasts and makes the realtor memorable every time the homeowner walks though their door. The more creative your gift, the more notable your brand awareness becomes and the synergy of your marketing is that much greater.
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If you still have employees working remotely, send them a gift of appreciation and say, “Thanks!” with a coffee mug with a message to say, “Start your day off right and end it on a high note. Sip, sip, hooray!” If most of your business is conducted through video conferencing like Zoom, consider giving your employees and VIP customers a ring light to use during webinars.
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Remember Important Dates
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People will always remember how you made them feel and there is no better way to express how important clients are to you than by recalling significant dates like birthdays and anniversaries. Your company’s thoughtfulness will impress those people who have helped the company build its success. Here are a few of our favorite items: journals, apparel, and wireless charging pads.
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Remote Employees
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Stay connected with remote employees by sending swag kits filled with eco-friendly items bringing your team together virtually. Anchoring our top picks include natural coasters, bamboo cutting board, mouse paper, and a waterproof Bluetooth speaker.
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Supply Chain and Shipping Delays
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Timing is everything and the last thing you want to do is to send a gift late, which may create the wrong impression with clients. As you may already know, shipping delays have become an issue around the globe. Many items come from overseas, which require additional time to ensure on time delivery. Please plan to add about 8 weeks to your orders, which will allow time for all the steps required to fulfill customized processing from start to finish. We are all in this together.
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1st Straw Marketing & Promotions tracks the entire process and prides itself on great communication. We help with product recommendations, checking on up-to-the-minute inventory, sample orders, production times, transit times for package carriers, UPS Ground, FedEx Ground and the U. S. Postal Service. Now more than ever, each part of the process requires more focus on service. Choose the right suppliers and create the most creative program or campaign to make your marketing dollars count. Call 609-472-1667 or email Marketing@1st-Straw.com
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