In its ongoing quest to improve the user experience, Google rolled out a new algorithm update in late September. SEO insiders are referring to it as “Possum”, and it appears to be primarily affecting local rankings. Part of this results from the seeming separation of organic and local search results, which should benefit local businesses but may mean more page ranking competition for any business that does not currently have a local ranking. Our latest LinkedIn Pulse article explains what you need to know about Google’s algorithm changes to keep your page ranking competitive and to maintain your website’s visibility.
