More changes from Google. We keep preaching how essential it is to update your website. As we become more inquisitive and sophisticated searchers, the search engines (Google, Yahoo and Bing to name just three) adapt their secret formula (algorithm) to provide the best results to the searchers’ queries.
7 IMPORTANT STEPS TO IMPROVE PAGE RANKING
In Google’s ongoing efforts to improve the value, accuracy, and relevancy of search results, it launched what is currently being referred to as “Pigeon” around late July, 2014. This update affects only local search results in English in the United States. Pigeon links local search results more strongly to traditional web search rankings and website authority, and integrates better distance and location parameters in search results.