Copywriting
- From attention-grabbing headlines that create an immediate "need to read" to content-rich and captivating text, we craft compelling messages that resonate with your market and capture attention long enough to educate and persuade your audience. We talk about what your market wants to hear and know, not just what you have to say.
Effective copywriting is both an art and a science and incorporates 6 key qualities:
1. An accurate assessment of your audience
2. A well-crafted headline
3. Content-rich text that demonstrates empathy and an understanding of the problem as you define it
4. Your unique selling proposition (USP)
5. Explanation of how your product or service meets a need, increases pleasure or reduces pain
6. Compelling call to action that directs the reader to the next step
We thoroughly research your industry, embrace your message, evaluate your audience, and then create content that’s useful and helpful to your readers. Quality content helps your website rank well with search engines (incorporating keyword research, relevant content, and links.