If your company brand stands for quality, one great way to promote is using a quality branded product featuring your company logo. Putting your brand with a world-class brand can enhance your image and reputation. Spring is coming and outdoor activities are getting ready to launch, from school sports to camping. Check out this video from TravelChair® who …
What is Internal Branding and Why Should You Care
Internal branding is the company’s mission statement combined with its objectives, culture, and philosophy. Break it down and look inside at the people who work at the company and how the company is organized. Unless a company builds a brand inside its organization, the company will be less successful in promoting the brand to the market of potential customers …
What is Brand Credibility?
Brand credibility is the reputation and image of your brand that can tip the market of a company’s potential customers into buying mode. Marketing experts often point out brand credibility as one psychological factor that could trigger the buying impulse of consumers. In this case, it refers to your brand’s reputation and ability (or inability) to convert that into sales. However, any trigger can produce a positive or negative effect.
Happy Summer
Get some ideas for summer promotions At last, the Summer Season is here! Check out the top trending ideas for branding this season. From travel, to concerts and festivals your brand can go everywhere. Hit the beach or host a company picnic, your brand shines on. Think about a digital detox! Enjoy your summer! …
What is the Difference between clients and customers?
What is the Difference between clients and customers? The words clients and customers are used interchangeably many times. I like to make this distinction. Clients are either on retainer and/or have a long-term relationship with our company, 1stStraw Marketing. Clients come to us season-after-season, year after year as a trusted advisor who offers professional marketing services. Their …
12 Ways We Add Value For Our Clients and Customers
The best part of my business is the people we collaborate with to deliver our projects to our clients. As we approach 1st Straw Marketing & Promotions 20th anniversary, I look back at what contributed to the company’s success and lessons learned. I also considered what makes my company unique, an expansion of the USP (unique selling …
Custom Branded Wireless Speaker
_ See What’s New! We offer branded products that make your brand awesome! Check out this Wireless Speaker! Let the music transform special moments into lasting memories. This speaker is engineered to deliver bold, vibrant sound. It’s the Sonosphear™, combining classic design, 8w driver performance and state-of-the-art wireless technology. Imagine your custom designed artwork in a custom gift package. Whoever …