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PERSONALIZATION
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Overcome boredom! Hunkered down at home and glued in front of computer screens for months, consumers have now become very bored with repetitive and generic digital ads that add little to no value to their personal experience. Get more attention with a personalized promotion that is specifically designed to tailor their interests, personalities, and needs. One way to stand out amongst the crowd is to use personalization in email and direct mail marketing. It is a simple technique to add the customer’s name in the email greeting or an individually addressed package with its content tailored to their prospects and customers’ specific interests. A touch of personalization can increase email conversion rates by around 10%**. Companies like Amazon and Netflix are key examples of successful businesses that are benefiting from this promotion trend.
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SOCIALLY RESPONSIBLE MARKETING (SRM)
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Socially responsible marketing allows businesses to create brand awareness and make a positive impact on the environment. SRM as a marketing strategy will appeal to many customers and help to strengthen their commitment to a company’s brand. Marketers deliberately design brand campaigns with a focus on ethical practices and socially responsible products. SRM programs use products that are not only eco-friendly and sustainable but will also deliver a compelling message designed to get a response. All businesses can get involved in various SRM practices, such as using recyclable packaging, employing fair labor practices, establishing a social mission, creating awareness regarding social issues, and donating a fraction of profits to charitable groups or towards green marketing strategies.
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BRAND ADVOCACY
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Many people tend to trust their friends and online influencers before they trust a company’s advertising message. For this reason, businesses need to strengthen their brand advocacy by first determining what their business represents. In addition, the right mix of promotion, social media and feedback, and a strong business presence will take the brand to the next level. For example, if your business stands for environmental sustainability, then it is best to use socially responsible products that will get the people talking, trusting, and recommending your brand. You can also reach out to the right social media influencers. Many successful megabrands create an online space where their clients have a medium to communicate with the business and with each other, so they can feel safe and valued. On top of that, promotional deals and discounts can largely influence their loyalty provided that other steps are being taken.
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Integrating these current promotion trends into your marketing mix will give you an edge and transform the way you do business. If you need help and creative ideas to launch a personalized marketing program, or an eco-friendly promotional campaign, contact 1st Straw Marketing at Marketing@1st-Straw.com; 609-472-1667
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Reference URLs **
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www.mailigen.com/blog/how-to-use-email-personalisation-to-improve-conversion-rates
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blog.hubspot.com/marketing/marketing-trends
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www.singlegrain.com/digital-marketing/digital-marketing-trends-2021
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www.webfx.com/blog/marketing/current-marketing-trends
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99designs.com/blog/marketing-advertising/digital-marketing-trends/a>
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www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020
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www.digitaldoughnut.com/articles/2019/october/how-can-personalisation-increase-impact-email
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