[intro_text title=”DIRECT MARKETING – TAKE IT TO THE NEXT LEVEL
REAL-TIME LEAD GENERATION PROGRAM”][/intro_text]
[pricing-table] [one-third] [pricing-table-item heading=”Direct Mail” variation=”deepblue” subheading=”POSTCARD” button_text=”Learn More” button_link=”https://1st-straw.com/portfolio/rennie-postcard-purl/” button_size=”small”]
  • Features
  • 8 ½" x 5 ½" – Full Color Print
  • Mail Panel, Wafer Sealed, & Mailed
  • Design, Layout & 1 Set of Revisions
  • Individual Website & QR Code
[/pricing-table-item] [/one-third] [one-third] [pricing-table-item heading=”Personalized URL” variation=”blue” subheading=”PROGRAM” button_text=”Learn More” button_link=”https://1st-straw.com/portfolio/rennie-purl/” button_size=”small” selected]
  • Features
  • Boost Response Rates
  • Personalize Communications
  • Speed Up Lead Retrieval
  • Track Web Response
[/pricing-table-item] [/one-third] [one-third last] [pricing-table-item heading=”Personalized” variation=”deepblue” subheading=”WEB PAGES” button_text=”Learn More” button_link=”https://1st-straw.com/portfolio/targeted-marketing/” button_size=”small”]
  • Features
  • Custom Landing Pages
  • Segmented by Market(s)
  • Segment your List
  • Landing Page for Each Segment
[/pricing-table-item] [/one-third] [/pricing-table]
[hr top=”yes”/]
PURL
INDUSTRY EXAMPLE MARKET SEGMENT
Commercial Real Estate Geography, Usage, Property Value
Residential Real Estate Geography, Property Value
Educational Institutions Areas of Study, Geography, Class Year
Technology Prospect’s Reported Revenue,
Consumer Products Generational, Demographic
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Example: Show only properties valued above $3 million to the appropriate segment of your mailing list.


[hr top=”yes”/] [one-third] [bordered_box title=”MARKET SEGMENTING”  icon=”chemical”]

Using Market Segmentation allows you to leverage data to create relevant dialogue among your target audience, which is made up of customers and prospects. I’m not going to tell you how great it is to include versioned, customer-specific data in an email blast. I’m not going to tell you how great it would be to send out direct mail that has personalized content, targeted to that individual recipient.

[/bordered_box] [/one-third] [one-third] [bordered_box title=”LEAD GENERATION” icon=”help”]

We provide real-time lead generation. As soon as the prospect visits their personal website, you are notified via email. The prospect can complete a custom online form and you have access to their contact information and specific request. 1st Straw provides full online reporting system.

You can deliver the personalized website via direct mail print and/or permission based email marketing. You can even use broadcast media to send all of your prospects to a special landing page integrating Social Media, Facebook and Twitter.

 

www.yourwebsite.com/YourProspectName

[/bordered_box] [/one-third] [one-third last] [bordered_box title=”CONTENT MARKETING”  icon=”strategy”]

Integrated marketing plans are employing Content Marketing as a means to motivate your target audience of customers and prospects to buy and build their brand. Not so long ago you would see an ad, a TV spot, hear a radio spot or get a mailing with a "special offer" and that was the marketing plan and strategy rolled into one. Strategy has since changed and the new tactics have been implemented and clearly defined as separate from the marketing strategy.

[/bordered_box] [/one-third]