Image of a blue funnel | Symbol of the Marketing Funnel for campaigns, brand awareness and lead generation
“Where do we want to go and how are we going to get there?” A Marketing Plan takes an organization’s goals (growth, revenue, and profit, for example) and translates them into actionable objectives, with specific strategies and tactics for reaching those objectives. All of the parts of the plan are created to support the objectives in the quest to meet the company’s goals. The plan will meet the needs of the market and solve a problem with a defined strategy by using a mix of creative tactics to overcome the problem or satisfy the need. The plan should include the resources that will be engaged, the recognition of the competitive threat, and the opportunities to overcome the current market conditions.
Big Brothers Big Sisters of Burlington, Camden & Gloucester Counties is proud to recommend 1st Straw Marketing. We have utilized their diverse tool kit of services to assist our local marketing and branding efforts. They worked with us to develop marketing campaigns, development tools, and brand awareness items. “When working with Lynn and her team, we know she is always looking out for our best interests identifying the marketing tactics that will deliver the best impact for our investment. 1st Straw takes the time to know us and makes sure that the plans we implement are customized to fit our needs, our goals and our budget.R. J., Big Brothers Big Sisters of Burlington, Camden & Gloucester Counties

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