Email provides you the most direct line of communication to your target market and is far less costly than traditional mail. Most savvy marketers rely on a well-timed, consistent email program. Custom templates for email messages integrate the compelling message with your company branding. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself . . . It’s what you use when you want to move from “conversation to commerce.” Good email content deepens your relationship with your audience through effective subject line writing (getting your messages opened), your distinctive voice (getting those messages read), and delivering quality, niche-specific content your prospect needs and can share with others (inspiring referrals and word-of-mouth).