Branding is the way a company or individual sets itself apart from others or its competitors. It is built on who the company is and how others perceive it. Effective branding is integrated, incorporating the logo and all of the elements of marketing communication so the target market will associate a particular company with its products and services. The objective is a consistent message with measured frequency to create favorable reputation and goodwill. The most recognizable symbol of a brand is the logo. A Logo design or graphic is the distinguishable symbolic representation of the brand. The emblem becomes a trademark for the brand. 1st Straw Marketing & Promotions will help define the brand and integrate the marketing messages to support the brand with consistency and planned tactics to gain better market awareness, trust, and credibility. Our design team works with our clients through the process of creating or refining the logo and guidelines for the logo’s appearance, usage and protection.