Advertising specialties are useful or functional items that are custom printed, imprinted with an advertisement or logo, and given to potential customers or customers free of charge. There is no purchase incentive; the merchandise is purely promotional and given as an act of good will. The advantage is the ability to target a specific message on a valuable product delivered to a targeted audience. The return on marketing investment is higher using advertising specialties than other media because of the product’s continuous use, lasting power, compelling message and focused market.
Matrix Development Group has been working with Lynn Pechinski and 1st Straw Marketing & Promotions for over nine years, 5 of which I have personally had the pleasure of working with Lynn. During that time, no matter how difficult the project, she has always been able to fulfill our needs. We have asked her to research and create personalized high-end corporate gifts, design annual holiday gift towers, as well as regularly order various logoed business items (i.e., shirts, golf balls, stationary, etc.). When I have been at a loss as to what would fit in with a theme that was chosen, Lynn has always been able to come up with various ideas for me to choose from. Additionally, even when our requests were rush orders; Lynn has always come through for us. Her work is consistently professional, high quality and always within our designated timeframes and budget – no matter how strict.S. F., Matrix Development Group