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Local SEO

In Branding, Local SEO, Online Marketing by Lynn Pechinski

Our team of Search Engine Optimization experts work to provide local businesses with the web presence needed to dominate local search engine results through strategic local online marketing. Nearly half of the consumers that turn to the Internet to search for the services and products they need are seeking a local merchant to buy something offline.  Smartphone users conduct local …

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Custom Email Templates

In Branding, Copywriting & Design, Online Marketing by Lynn Pechinski

Email provides you the most direct line of communication to your target market and is far less costly than traditional mail. Most savvy marketers rely on a well-timed, consistent email program. Custom templates for email messages integrate the compelling message with your company branding. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for …

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Cross Platform Programs

In Branding, Copywriting & Design, Direct Marketing, Online Marketing by Lynn Pechinski

Cross-platform marketing solutions are designed to drive traffic to a landing page or website from your email and/or direct mail marketing programs. Personalized messages using variable data printing enable you to deliver to the recipient a custom website landing page generating a real-time lead. The attraction of personalized variable data printing combined with the precision of the web creates powerful …

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Copywriting

In Branding, Copywriting & Design, Direct Marketing, Online Marketing by Lynn Pechinski

Corporations to small business to non-profit organizations need to deliver their message and make it compelling for the purpose of advertising and promotion. Clear, concise copy is the key to persuading the reader to be motivated to take action. Every tagline, blog, direct mail piece, tweet, webpage or Facebook status becomes marketing communication.

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Calendar Design

In Branding, Copywriting & Design, Direct Marketing, Online Marketing by Lynn Pechinski

1st Straw Marketing & Promotions provides full-service graphic design and copy for a 100% custom calendar, or design templates to be used with custom photography. The options are nearly endless to meet every budget, size and distribution requirements. Calendar promotions represent over $1 billion dollars of industry revenue and rank in the top five categories of promotional products. Wall calendars, day …

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Digital Brochure

In Branding, Copywriting & Design, Online Marketing by Lynn Pechinski

Take printed brochures and turn them into a dynamic, digital marketing piece. Embed video, audio and links to website product offerings to boost lead generation. Page-turning brochures for the web, smartphone or tablet take the printed word off the page and onto the device. Touch brochures are portable, interactive and engaging. Magazines, catalogs, and annual reports can all be translated …

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Marketing Plans

In Branding, Copywriting & Design, Direct Marketing, Local SEO, Online Marketing, Printing and Digital Brochures, Promotional Products by Lynn Pechinski

“Where do we want to go and how are we going to get there?” A Marketing Plan takes an organization’s goals (growth, revenue, and profit, for example) and translates them into actionable objectives, with specific strategies and tactics for reaching those objectives. All of the parts of the plan are created to support the objectives in the quest to meet …