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Custom Email Templates

In Branding, Copywriting & Design, Online Marketing by Lynn Pechinski

Email provides you the most direct line of communication to your target market and is far less costly than traditional mail. Most savvy marketers rely on a well-timed, consistent email program. Custom templates for email messages integrate the compelling message with your company branding. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for …

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Cross Platform Programs

In Branding, Copywriting & Design, Direct Marketing, Online Marketing by Lynn Pechinski

Cross-platform marketing solutions are designed to drive traffic to a landing page or website from your email and/or direct mail marketing programs. Personalized messages using variable data printing enable you to deliver to the recipient a custom website landing page generating a real-time lead. The attraction of personalized variable data printing combined with the precision of the web creates powerful …

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Direct Mail

In Copywriting & Design by Lynn Pechinski

There’s a real art to creating the most effective print advertising design and to making an direct mail piece that stands out from the crowd. Simple layouts and concise messages catch the reader’s eye more easily, which is the first goal of any advertisement. Well executed direct mail distribution of your marketing materials commands attention. From graphic design, copywriting, printing …

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Copywriting

In Branding, Copywriting & Design, Direct Marketing, Online Marketing by Lynn Pechinski

Corporations to small business to non-profit organizations need to deliver their message and make it compelling for the purpose of advertising and promotion. Clear, concise copy is the key to persuading the reader to be motivated to take action. Every tagline, blog, direct mail piece, tweet, webpage or Facebook status becomes marketing communication.

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Calendar Design

In Branding, Copywriting & Design, Direct Marketing, Online Marketing by Lynn Pechinski

1st Straw Marketing & Promotions provides full-service graphic design and copy for a 100% custom calendar, or design templates to be used with custom photography. The options are nearly endless to meet every budget, size and distribution requirements. Calendar promotions represent over $1 billion dollars of industry revenue and rank in the top five categories of promotional products. Wall calendars, day …

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Advertising Specialties

In Branding, Copywriting & Design, Direct Marketing, Promotional Products by Lynn Pechinski

Advertising specialties are useful or functional items that are custom printed, imprinted with an advertisement or logo, and given to potential customers or customers free of charge. There is no purchase incentive; the merchandise is purely promotional and given as an act of good will. The advantage is the ability to target a specific message on a valuable product delivered …

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Digital Brochure

In Branding, Copywriting & Design, Online Marketing by Lynn Pechinski

Take printed brochures and turn them into a dynamic, digital marketing piece. Embed video, audio and links to website product offerings to boost lead generation. Page-turning brochures for the web, smartphone or tablet take the printed word off the page and onto the device. Touch brochures are portable, interactive and engaging. Magazines, catalogs, and annual reports can all be translated …

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Marketing Plans

In Branding, Copywriting & Design, Direct Marketing, Local SEO, Online Marketing, Printing and Digital Brochures, Promotional Products by Lynn Pechinski

“Where do we want to go and how are we going to get there?” A Marketing Plan takes an organization’s goals (growth, revenue, and profit, for example) and translates them into actionable objectives, with specific strategies and tactics for reaching those objectives. All of the parts of the plan are created to support the objectives in the quest to meet …

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Postcards and Invitations

In Branding, Copywriting & Design, Direct Marketing by Lynn Pechinski

Announce an event or touch your customers and prospects with a direct mail postcard or invitation. We provide a variety of printing options to meet your needs and budget. We offer everything from engraved holiday cards to informal postcard mailers for promotional events. There is a design to meet every occasion. We offer the human touch and free consultation to …