View Post

Unique Promotional Items

In Branding, Direct Marketing, Promotional Products by Lynn Pechinski

We offer a wide range of UNIQUE promotional items – in product categories from bags, pens, caps, glassware and ceramics, desk accessories, calendars, USB drives and other computer items, automotive accessories, awards, magnets, clocks and watches, and books and stationery. We take the products and customize with your logo, your marketing message, and custom packaging. Promotional products are the gifts …

View Post

Branding

In Branding by Lynn Pechinski

Branding is the way a company or individual sets itself apart from others or its competitors. It is built on who the company is and how others perceive it. Effective branding is integrated, incorporating the logo and all of the elements of marketing communication so the target market will associate a particular company with its products and services. The objective …

View Post

Brochure Design

In Branding, Printing and Digital Brochures by Lynn Pechinski

Brochures are a great sales tool for businesses, non-profit organizations, entrepreneurs and solopreneurs. We will design an eye-catching brochure and craft a compelling offer with a benefit for your target market so you can use the brochure as a point-of-sale giveaway, for mail purposes or for information and sales support. Brochures, catalogs, and sales flyers are flexible and affordable. We …

View Post

Local SEO

In Branding, Local SEO, Online Marketing by Lynn Pechinski

Our team of Search Engine Optimization experts work to provide local businesses with the web presence needed to dominate local search engine results through strategic local online marketing. Nearly half of the consumers that turn to the Internet to search for the services and products they need are seeking a local merchant to buy something offline.  Smartphone users conduct local …

View Post

Custom Email Templates

In Branding, Copywriting & Design, Online Marketing by Lynn Pechinski

Email provides you the most direct line of communication to your target market and is far less costly than traditional mail. Most savvy marketers rely on a well-timed, consistent email program. Custom templates for email messages integrate the compelling message with your company branding. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for …

View Post

Cross Platform Programs

In Branding, Copywriting & Design, Direct Marketing, Online Marketing by Lynn Pechinski

Cross-platform marketing solutions are designed to drive traffic to a landing page or website from your email and/or direct mail marketing programs. Personalized messages using variable data printing enable you to deliver to the recipient a custom website landing page generating a real-time lead. The attraction of personalized variable data printing combined with the precision of the web creates powerful …

View Post

Copywriting

In Branding, Copywriting & Design, Direct Marketing, Online Marketing by Lynn Pechinski

Corporations to small business to non-profit organizations need to deliver their message and make it compelling for the purpose of advertising and promotion. Clear, concise copy is the key to persuading the reader to be motivated to take action. Every tagline, blog, direct mail piece, tweet, webpage or Facebook status becomes marketing communication.

View Post

Calendar Design

In Branding, Copywriting & Design, Direct Marketing, Online Marketing by Lynn Pechinski

1st Straw Marketing & Promotions provides full-service graphic design and copy for a 100% custom calendar, or design templates to be used with custom photography. The options are nearly endless to meet every budget, size and distribution requirements. Calendar promotions represent over $1 billion dollars of industry revenue and rank in the top five categories of promotional products. Wall calendars, day …

View Post

Advertising Specialties

In Branding, Copywriting & Design, Direct Marketing, Promotional Products by Lynn Pechinski

Advertising specialties are useful or functional items that are custom printed, imprinted with an advertisement or logo, and given to potential customers or customers free of charge. There is no purchase incentive; the merchandise is purely promotional and given as an act of good will. The advantage is the ability to target a specific message on a valuable product delivered …

View Post

Custom Technology Products

In Branding, Direct Marketing, Promotional Products by Lynn Pechinski

Connect with your customers and prospects with a technology promotion. Tech gadgets customized with your logo or promotional message are among the hottest promotional products for companies looking for trade show programs and functional merchandise to support their seminar and event calendars. Custom USB drives, stylus pens, smartphone accessories, power charging devices, iPad padfolios and tech gear sling backpacks are …