Local SEO Services
A well-executed internet search marketing strategy gives your business an advantage to gain market share and attract new customers by setting your organization apart from the competition. 1st Straw will help align your online presence with your branding and your business goals.
LOCAL SEO: We create effective and affordable programs for small- and mid-sized businesses (SMBs) to actively manage their online presence. Your web site must be visible to search engines so your target market and the search engines (Google, Yahoo and Bing) can see you! Search engine optimization (SEO) affects how businesses and organizations show up on the search engine results page (SERP). Keeping your website optimized is an ongoing process because search engines change their algorithms constantly.
Our primary SEO goal for our clients is to expand their website’s visibility in order to generate leads. We accomplish this by:
- increasing website traffic
- improving local and organic search rankings
- building credibility and trust for your website
- improving page authority (the probability that a specific page from your site will be found on a search engine based on relevance of information and links between pages on the same site)
We get results for our clients by developing focused, targeted and measurable SEO programs which include the following key factors:
- Strategy (setting SEO goals and outlining the steps and resources involved)
- Audience Definition (determining the demographics of the target audience)
- Key Messages (defining what they wish to convey to their audience)
- Format (deciding use of HTML tags, layout of website, keyword placement, etc.)
- Tactics (such as content creation, social media integration, link building, blogging, and local and mobile website optimization)
- Timeline (plotting relevant data and rankings over time to keep track of historical metrics)
- Budget (allowing for the best use of resources to achieve program goals)
- Measurement (tracking metrics such as traffic, rankings, and conversion to determine effectiveness of campaign)
We want to see your business improve and succeed; we have the team in place to take the time-consuming work off your hands. Managing an online campaign requires careful nurturing and active management. Our technology partner is US based with state-of-the-art management software and the tools to give your business the attention your business requires. To back up our commitment, we offer transparent reporting monthly as well as on demand. We provide your business’s SEO reporting, keyword rankings and work accountability.
LOCAL SEM: Search engine marketing (SEM), also referred to as pay-per-click (PPC), consists of buying ads on search engines to drive targeted traffic to your website. We offer effective SEM programs to fit a variety of goals and budgets. In a competitive online market, SEM can make sure you stand out on a search results page when users are hunting for specific keywords. We test, gather, track, and report the results frequently to evaluate campaign results. When needed, we tweak keywords and allocation of resources to make our customers’ programs more effective.
WEBSITE SERVICES: 1st Straw provides full-service, end-to-end website design and management. We work with our clients to transform their vision into reality with innovative graphic design, careful keyword placement, tags, and streamlined navigation for ease of use. We can design your website to bring brand integration to all marketing materials (from website and printed collaterals to direct mail pieces and trade show displays). After the website has been delivered, we can help keep your website updated and create content-rich copy and blog posts.
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