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What You Should Know About Google Possum

In News, SEO by Lynn Pechinski

In its ongoing quest to improve the user experience, Google rolled out a new algorithm update in late September. SEO insiders are referring to it as “Possum”, and it appears to be primarily affecting local rankings. Part of this results from the seeming separation of organic and local search results, which should benefit local businesses but may mean more page …

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How NOT to Do SEO: 7 Common Mistakes to Avoid

In SEO by Lynn Pechinski

We hear a great deal about SEO – what it is, what it means for your business, and how to do it. But, how can you be confident that your efforts to boost your website visibility are working for you and not AGAINST you? Whether you outsource your SEO services or handle them in-house, you need to make sure you’re …

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7 Ways to Use PDFs to Boost Your SEO

In Copywriting & Design, SEO by Lynn Pechinski

There are good reasons to use PDFs on your website – whether it’s a white paper to download, a form to complete, or a catalog to browse through offline. Did you know that PDF documents can be searched and indexed by the search engines, just like a webpage can? Knowing this will allow you to create PDFs for your website …

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What You Need to Know About “Accelerated Mobile Pages” (AMP): It’s About Speed

In Internet Marketing, SEO by Lynn Pechinski

Google’s push toward innovation and their emphasis on improving the user experience continues with the rollout of Accelerated Mobile Pages (AMP). Launched last week, AMP is a slimmed-down version of HTML that allows for faster loading of web pages on mobile devices. It’s believed to be Google’s response to Facebook’s “Instant Articles”. Many other social media companies are part of …

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Website Optimization: 5 Ways to Improve Your Online Presence So People Can Find You

In Internet Marketing, SEO by Lynn Pechinski

Building and maintaining your online presence requires an understanding of what’s at stake if you don’t do it. If your website isn’t optimized to be seen by search engines, your customers can’t find you. If your company isn’t actively engaging with people on social media, you’re losing opportunities to create a fan base and get referrals. If your business isn’t …

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Crafting Compelling Content: The Value of Effective Copywriting

In Marketing, SEO by Lynn Pechinski

The importance of effective copywriting in all forms of marketing communication cannot be understated. When done well, it can boost your SEO and increase your customer base. Your copy should inform and resonate with your reader, telling the story of who you are, why you stand apart from your competition, how your products or services can solve the reader’s problem, …

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Quality or Quantity? How to Increase Website Visibility With Trustworthy Links

In Internet Marketing, SEO by Lynn Pechinski

Link building is a hot topic in SEO. The general wisdom is that links equal visibility to search engines – and they can improve your page ranking when you follow best practices in building them. Links on your website should provide meaningful, helpful content to your readers. They should provide useful and relevant information. Your links should not be broke,n or redirect the …

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Second Verse Same As the First: How to Improve Your Website’s Visibility

In Internet Marketing, SEO by Lynn Pechinski

Duplicate content – posting the same or similar content in multiple places around the internet – can damage your website’s SEO, reducing its visibility in search results by lowering its page ranking. Learn more about the consequences of using duplicate content and how to avoid it: http://ezinearticles.com/?Second-Verse-Same-As-the-First:-How-to-Improve-Your-Websites-Visibility&id=9250939

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Using the Periodic Table of SEO to Create SEO Success

In SEO by Lynn Pechinski

In essence – and in a very simplistic way – building a successful SEO program is a bit like baking bread. Unlike cooking, baking requires a stricter adherence to a recipe, because of the chemical interactions necessary. Too much salt? Your bread won’t rise, no matter how much sugar and yeast you include. If you don’t take the time to proof …