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10 Quick Tips for Writing Blogs

In Copywriting & Design, Marketing by Lynn Pechinski

A blog can be a great tool for providing relevant and useful information to readers about your industry or many other topics while helping to keep your business top of mind. But, it can be daunting – unless you follow some simple rules that can make your blog writing more effective. Our latest LinkedIn Pulse article will help you through the process of …

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7 Ways to Use PDFs to Boost Your SEO

In Copywriting & Design, SEO by Lynn Pechinski

There are good reasons to use PDFs on your website – whether it’s a white paper to download, a form to complete, or a catalog to browse through offline. Did you know that PDF documents can be searched and indexed by the search engines, just like a webpage can? Knowing this will allow you to create PDFs for your website …

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8 Essential Elements of Great Logo Design

In Copywriting & Design by Lynn Pechinski

We all know what a great logo looks like. We are surrounded by logos in our daily lives, and some are so memorable that we can conjure their images in our minds easily. While it’s not difficult to cite an example of an effective logo, it’s not always easy to identify what makes that logo so powerful. Creating – or …

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Professional Color Printing: What You Need to Know

In Copywriting & Design by Lynn Pechinski

Your printed materials say a lot about your company – not just the design and layouts, but also the color printing itself. It’s where the rubber hits the road, so to speak. A well-designed, quality printed piece will get attention and make a positive impression on the recipient. It may seem more efficient and affordable to print your materials in-house, …

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Copywriting: 5 Compelling Reasons Why Hiring a Professional Makes Sense

In Copywriting & Design by Lynn Pechinski

The quality, clarity, and impact of your content – in all areas of your marketing – will determine whether your message is delivered to your target audience. Beyond just correct punctuation and grammar, crafting compelling content that makes a reader want to keep reading is the goal of good copywriting. Who wants to spend money and resources writing a direct …

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The Graphic Design in Your Marketing Pieces Could Be Costing You Sales

In Copywriting & Design, Marketing by Lynn Pechinski

Carrying out an effective marketing campaign consists of many things, such as well-written and relevant content, a compelling call-to-action, and using multiple channels to get your message across to a target audience. If your layout and design are stale, outdated, or cluttered, your campaign (and subsequent campaigns) won’t gather much speed. Strong brand identity is, in part, a result of …