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Don’t Spread Misinformation: Spotting Clickbait, Native Ads, and Digital Image Manipulation

In News by Erin Collier-Plummer

There are many forms of misinformation on the Internet and social media. How many times have we seen a headline that really piqued our curiosity, only to click on it and find out it was just an ad or sponsored (read: biased) content? Being a responsible consumer of information means understanding how to identify media messages such as clickbait, native …

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The Best Marketing Advice for Small Business Owners

In Marketing, News by Lynn Pechinski

If you have a small business, creating a marketing strategy can be a challenge. With some commitment and persistence, you can create a marketing plan that can reap huge dividends. Get your message out by using the tools outlined in our latest Ezine article. Call or email 1st Straw to get solid marketing advice.

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What You Should Know About Google Possum

In News, SEO by Lynn Pechinski

In its ongoing quest to improve the user experience, Google rolled out a new algorithm update in late September. SEO insiders are referring to it as “Possum”, and it appears to be primarily affecting local rankings. Part of this results from the seeming separation of organic and local search results, which should benefit local businesses but may mean more page …

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Press Release: 1st Straw Marketing & Promotions President Receives Top Recognition by PPAI

In News by Lynn Pechinski

FOR IMMEDIATE RELEASE Contact: Lynn Pechinski, President, 1st Straw Marketing & Promotions Local 609.654.2576 Toll Free 888.235.3088 International Association Honors Lynn Pechinski, PPAI Fellows Program 1st Straw Marketing & Promotions President Receives Top Recognition by PPAI “It is an honor to be chosen in the inaugural selection for the PPAI (Promotional Products Association International) Fellows Program,” says Lynn Pechinski, President …

Press Release – May 8, 2016

In News by Lynn Pechinski

May 8, 2016 FOR IMMEDIATE RELEASE Contact: Lynn Pechinski, President, 1st Straw Marketing & Promotions Local 609.654.2576 Toll Free 888.235.3088 14 years in Metro Philadelphia and South Jersey: Supporting Charities and Important Causes 1st Straw Marketing & Promotions Charitable Donation “It’s impossible to be perfect always. Sometimes a mistake is made. How we address the not so perfect order became …

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Latest Google Algorithm Changes

In News by Lynn Pechinski

Did you notice? The Google Search Engine Results Pages Layout has changed! In February, Google made a significant change to the placement of ads in their SERPs. Ads are now listed at both the top and bottom of the page and no longer appear on the right sidebar, leaving more room for Google’s PLAs (product listing ads) to appear on …

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MAD MEN EPISODE (IRL):
Setting a Marketing Budget for Your Business,
Big or Small (SMBs: Pay Attention!)

In Business, News by Lynn Pechinski

According to the Chief Marketer online newsletter posted this week, Procter & Gamble is cutting its marketing spending by $1 billion in five years. That’s $200 million per year! How will this really play out? According to P&G’s 2014 annual report, net sales are $83 billion with net earnings of $11.6 billion. Cutting $200 million is less than ¼ of 1%. The …

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Big-Box vs. Boutique:
Apples to Apples to Apple Pie

In News by Lynn Pechinski

Who’s the Best Partner for Your Marketing Campaign? When your company needs marketing materials and promotional products, where do you turn? If you’re like many business owners, you’ll first consult an online or big-box retailer (such as Staples or 4imprint) because of your familiarity with their brand. There is an assumption that these large retailers have a wealth of product …

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FROM LAST STRAW TO 1ST STRAW:
THE CONCEPTION OF MY COMPANY

In Business, News by Lynn Pechinski

“How did you come up with your company’s name?” This is a question I’ve been asked frequently over the years. Well, it’s actually a pretty interesting – and meaningful – story. My work history includes many years employed by several Fortune 500 companies, leaving when the coast-to-coast traveling became too much, and then settling into the local business community. I …

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South Jersey Spotlight:
Lynn Pechinski, 1st Straw Marketing and Promotions

In Awards and Recognition, News by Lynn Pechinski

   I was recently honored with the opportunity to participate in a “South Jersey Spotlight” blog post for By All Writes LLC, a copywriting and research company based in Southern New Jersey. If you’ve ever wanted to know more about the evolution of my company as well as my personal and professional stories, feel free to check it out at …