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Press Release: 1st Straw Marketing & Promotions President Receives Top Recognition by PPAI

In News by Lynn Pechinski

FOR IMMEDIATE RELEASE Contact: Lynn Pechinski, President, 1st Straw Marketing & Promotions Local 609.654.2576 Toll Free 888.235.3088 International Association Honors Lynn Pechinski, PPAI Fellows Program 1st Straw Marketing & Promotions President Receives Top Recognition by PPAI “It is an honor to be chosen in the inaugural selection for the PPAI (Promotional Products Association International) Fellows Program,” says Lynn Pechinski, President …

Press Release – May 8, 2016

In News by Lynn Pechinski

May 8, 2016 FOR IMMEDIATE RELEASE Contact: Lynn Pechinski, President, 1st Straw Marketing & Promotions Local 609.654.2576 Toll Free 888.235.3088 14 years in Metro Philadelphia and South Jersey: Supporting Charities and Important Causes 1st Straw Marketing & Promotions Charitable Donation “It’s impossible to be perfect always. Sometimes a mistake is made. How we address the not so perfect order became …

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Latest Google Algorithm Changes

In News by Lynn Pechinski

Did you notice? The Google Search Engine Results Pages Layout has changed! In February, Google made a significant change to the placement of ads in their SERPs. Ads are now listed at both the top and bottom of the page and no longer appear on the right sidebar, leaving more room for Google’s PLAs (product listing ads) to appear on …

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MAD MEN EPISODE (IRL):
Setting a Marketing Budget for Your Business,
Big or Small (SMBs: Pay Attention!)

In Business, News by Lynn Pechinski

According to the Chief Marketer online newsletter posted this week, Procter & Gamble is cutting its marketing spending by $1 billion in five years. That’s $200 million per year! How will this really play out? According to P&G’s 2014 annual report, net sales are $83 billion with net earnings of $11.6 billion. Cutting $200 million is less than ¼ of 1%. The …

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Big-Box vs. Boutique:
Apples to Apples to Apple Pie

In News by Lynn Pechinski

Who’s the Best Partner for Your Marketing Campaign? When your company needs marketing materials and promotional products, where do you turn? If you’re like many business owners, you’ll first consult an online or big-box retailer (such as Staples or 4imprint) because of your familiarity with their brand. There is an assumption that these large retailers have a wealth of product …

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FROM LAST STRAW TO 1ST STRAW:
THE CONCEPTION OF MY COMPANY

In Business, News by Lynn Pechinski

“How did you come up with your company’s name?” This is a question I’ve been asked frequently over the years. Well, it’s actually a pretty interesting – and meaningful – story. My work history includes many years employed by several Fortune 500 companies, leaving when the coast-to-coast traveling became too much, and then settling into the local business community. I …

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South Jersey Spotlight:
Lynn Pechinski, 1st Straw Marketing and Promotions

In Awards and Recognition, News by Lynn Pechinski

   I was recently honored with the opportunity to participate in a “South Jersey Spotlight” blog post for By All Writes LLC, a copywriting and research company based in Southern New Jersey. If you’ve ever wanted to know more about the evolution of my company as well as my personal and professional stories, feel free to check it out at …

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1ST STRAW MARKETING SUPPORTS
OPERATION YELLOW RIBBON
of SOUTH JERSEY
BAKING COOKIES

In Fundraising, News by Lynn Pechinski

1ST STRAW MARKETING IS SUPPORTINGOPERATION YELLOW RIBBON of SOUTH JERSEY.HOLIDAY COOKIE/BAKED GOODS DRIVE TO BOOST MORALE OFTROOPS IN MIDDLE EAST FOR THE HOLIDAY SEASON Holiday Cookie/Treats Drive for the Troops! 1st Straw Marketing is baking cookies and collecting your baked cookies. Operation Yellow Ribbon of South Jersey (OYRSJ) is proud to announce it will be hosting a holiday cookie collection …

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Helping Others Helps Us
Grow and Succeed

In Business, News by Lynn Pechinski

One of the missions of our marketing firm is to help businesses and non-profits make more money, address a challenge or create a surplus in fundraising to do their good works. When our clients do well, we do well. We help others. Our helping hand extends into the community. We donate our goods and our time. We also provide opportunities …