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Marketing For A Cause

In Fundraising, Marketing by Lynn Pechinski

When marketing your product or business, it is important to connect your consumer to the campaign so they can feel proud of their patronage of your business. Many companies have adopted cause-related marketing in order to do more than just promote their business. Cause-related marketing requires you to form an agreement with a particular cause in which some percentage of …

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Different Decorating Techniques to Make Your Corporate Apparel Stand Out

In Marketing by Lynn Pechinski

Corporate apparel is a very effective way to build your brand as well as your corporate culture. There are many different types of decorating techniques, and it’s important to understand the differences in order to make the best decision for your customized apparel project. Our latest LinkedIn Pulse article describes each technique in detail so you can make the right …

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The Best Marketing Advice for Small Business Owners

In Marketing, News by Lynn Pechinski

If you have a small business, creating a marketing strategy can be a challenge. With some commitment and persistence, you can create a marketing plan that can reap huge dividends. Get your message out by using the tools outlined in our latest Ezine article. Call or email 1st Straw to get solid marketing advice.

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10 Quick Tips for Writing Blogs

In Copywriting & Design, Marketing by Lynn Pechinski

A blog can be a great tool for providing relevant and useful information to readers about your industry or many other topics while helping to keep your business top of mind. But, it can be daunting – unless you follow some simple rules that can make your blog writing more effective. Our latest LinkedIn Pulse article will help you through the process of …

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Marketing With A Cause: Charitable Marketing Partners

In Fundraising, Marketing by Lynn Pechinski

A great method for marketing your business and giving back is to partner with a charity or nonprofit for an event or cause.  Not only do you get to promote your business, but you get to help these organizations spread awareness and raise funds for their important work. My LinkedIn article will get you started!   Image: © Can Stock Photo, Inc./focalpoint

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The Importance of Marketing Calendars to Your Business

In Marketing by Lynn Pechinski

The value of having a comprehensive and well-organized marketing calendar cannot be overstated. It ensures that everyone is on the same page and that marketing objectives are met. Our latest LinkedIn article about marketing calendars outlines why your business should have one and how to go about creating one.

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Why a Logo is Important for Your Business

In Marketing by Lynn Pechinski

Have you taken a good look at your logo lately? The appearance of your logo says a lot about your company to current and potential customers, so make sure it truly reflects your business. An outdated, bland, or overly cluttered logo design speaks volumes – and not in a good way. In our recent LinkedIn Pulse article, we talk about …

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3 Benefits of Running a “Scratch Off” Promotion

In Marketing, Promotional Marketing by Lynn Pechinski

Have you ever participated in a scratch off promotion? It’s a fun and engaging way to offer your existing and prospective customers incentives to do business with you. It capitalizes on the reality that people love getting free or discounted stuff, and enjoy the excitement of the surprise! One major fast food chain has used this kind of program very …

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How to Write a Call to Action

In Marketing by Lynn Pechinski

When someone visits your web page or click on an ad, what action do you want them to take next? How clearly do you spell it out for them? Creating an effective call to action (CTA) means a better click-through rate and more leads. Word choice, brevity, and clarity are all parts of writing a call to action that will …

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The Graphic Design in Your Marketing Pieces Could Be Costing You Sales

In Copywriting & Design, Marketing by Lynn Pechinski

Carrying out an effective marketing campaign consists of many things, such as well-written and relevant content, a compelling call-to-action, and using multiple channels to get your message across to a target audience. If your layout and design are stale, outdated, or cluttered, your campaign (and subsequent campaigns) won’t gather much speed. Strong brand identity is, in part, a result of …