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Why a Logo is Important for Your Business

In Marketing by Lynn Pechinski

Have you taken a good look at your logo lately? The appearance of your logo says a lot about your company to current and potential customers, so make sure it truly reflects your business. An outdated, bland, or overly cluttered logo design speaks volumes – and not in a good way. In our recent LinkedIn Pulse article, we talk about …

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3 Benefits of Running a “Scratch Off” Promotion

In Marketing, Promotional Marketing by Lynn Pechinski

Have you ever participated in a scratch off promotion? It’s a fun and engaging way to offer your existing and prospective customers incentives to do business with you. It capitalizes on the reality that people love getting free or discounted stuff, and enjoy the excitement of the surprise! One major fast food chain has used this kind of program very …

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How to Write a Call to Action

In Marketing by Lynn Pechinski

When someone visits your web page or click on an ad, what action do you want them to take next? How clearly do you spell it out for them? Creating an effective call to action (CTA) means a better click-through rate and more leads. Word choice, brevity, and clarity are all parts of writing a call to action that will …

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The Graphic Design in Your Marketing Pieces Could Be Costing You Sales

In Copywriting & Design, Marketing by Lynn Pechinski

Carrying out an effective marketing campaign consists of many things, such as well-written and relevant content, a compelling call-to-action, and using multiple channels to get your message across to a target audience. If your layout and design are stale, outdated, or cluttered, your campaign (and subsequent campaigns) won’t gather much speed. Strong brand identity is, in part, a result of …

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3 Signs You Need Professional Marketing Consulting

In Marketing by Lynn Pechinski

Marketing is fundamental to any business’s growth; without letting people know about your products and/or services, your company would shrivel on the vine. Taking advantage of all the marketing tools available can seem like a herculean task for many small-to-medium-sized businesses. That’s why hiring a marketing consulting company that understands how to position your company for success can be worth …

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5 Tips to Achieve Measurable Results From Direct Mail Marketing Campaigns

In Marketing, Targeted Marketing by Lynn Pechinski

Direct mail marketing is much more than (though can include) sending out a postcard or a catalog. These days, a successful direct mail marketing campaign is one that’s integrated across your marketing channels, is designed to evoke a response, and delivers a personal experience for the recipient. There are more options available for direct mail than ever before – from …

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Six Proactive Marketing Tips to Drive Your Business

In Marketing by Lynn Pechinski

Proactive marketing provides a win-win for both company and customer. By anticipating what customers want, how best to reach them, and through what channels they’re seeking information, a business can be more effective in gaining and retaining them. Moreover, those companies set themselves apart from competitors who aren’t doing their research and thus cannot foresee present (and future) needs. Our …

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Marketing, Branding and Building Relationships: Why Relationship Marketing Builds Your Brand

In Marketing by Lynn Pechinski

In business, trust is everything. Your company’s ability to build trust, credibility, and loyalty is one of the most effective ways to turn customers into lifelong fans who will “sell” your company to others. Relationship marketing consists of strategies to bring a prospective customer into conscious awareness of your company all the way through creating a customer for life who …

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Do You Know Your Business? Try Doing a SWOT Analysis

In Business, Marketing by Lynn Pechinski

Do you really know your company? Business success is a combination of both internal and external forces, and it’s critical that you know what those forces are and how they shape your business. Performing a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) for your company can show you assets and liabilities you may not have been aware of. Knowing your …