View Post

3 Tips to Make Your Next Promotional Business Event More Memorable

In Promotional Marketing by Lynn Pechinski

Planning a promotional event? you’ll want to make sure it’s exciting and memorable for your attendees as well as profitable for your business. Producing a memorable event brings back a loyal following time after time. Your guests will remember your event long after they leave and will look forward to the next invitation. There are things you can do before, during, and …

View Post

Custom Apparel – Embroidery Techniques

In Promotional Marketing by Lynn Pechinski

Custom quality apparel is a great way to showcase your logo and brand, due to its longevity, durability, and likelihood that it will be worn again and again. There are a wide variety of apparel options to choose from, depending on your needs and taste. An embroidered logo adds a polished and professional look to your apparel. Machine embroidery uses …

View Post

How NOT to Do SEO: 7 Common Mistakes to Avoid

In SEO by Lynn Pechinski

We hear a great deal about SEO – what it is, what it means for your business, and how to do it. But, how can you be confident that your efforts to boost your website visibility are working for you and not AGAINST you? Whether you outsource your SEO services or handle them in-house, you need to make sure you’re …

View Post

Using Awareness Days, Weeks, and Months as Promotional Tie-Ins for Your Business

In Promotional Marketing by Lynn Pechinski

Most of know about running promotional campaigns for events such as product launches, upcoming events, and major holidays. But did you know that awareness days (and weeks and months) are a great promotional opportunity as well? There are as many awareness days as there are causes out there. In addition, many professions are celebrated for days or weeks, such as …

View Post

Protect Your Brand by Trademarking Your Logo

In Business by Lynn Pechinski

Trademarking your logo is important when you want to protect your brand. When you’ve worked hard to create a logo or a tagline that reflects who you are and what you do, the last thing you want is to find that another individual or entity is using some or all of its elements without your permission. There is a process …

View Post

3 Benefits of Running a “Scratch Off” Promotion

In Marketing, Promotional Marketing by Lynn Pechinski

Have you ever participated in a scratch off promotion? It’s a fun and engaging way to offer your existing and prospective customers incentives to do business with you. It capitalizes on the reality that people love getting free or discounted stuff, and enjoy the excitement of the surprise! One major fast food chain has used this kind of program very …

View Post

Screen Printing 101: Why Using an Underbase Matters

In Promotional Marketing by Lynn Pechinski

Anyone who’s ever had custom apparel created for their company has some familiarity with screen printing. As a decoration method, it is a popular one; it works with a variety of different fabrics and can be used for many types of items, such as clothing and tote bags. Screen printing involves the application of ink through a screen to create …

View Post

7 Ways to Use PDFs to Boost Your SEO

In Copywriting & Design, SEO by Lynn Pechinski

There are good reasons to use PDFs on your website – whether it’s a white paper to download, a form to complete, or a catalog to browse through offline. Did you know that PDF documents can be searched and indexed by the search engines, just like a webpage can? Knowing this will allow you to create PDFs for your website …

View Post

How to Write a Call to Action

In Marketing by Lynn Pechinski

When someone visits your web page or click on an ad, what action do you want them to take next? How clearly do you spell it out for them? Creating an effective call to action (CTA) means a better click-through rate and more leads. Word choice, brevity, and clarity are all parts of writing a call to action that will …

View Post

How to Send Out Effective Email Newsletters

In Internet Marketing by Lynn Pechinski

Email newsletters are a great way to keep in touch with your prospects and current customers. How do you make sure your newsletter is really reaching them? Well, for starters, your newsletter has to stick around long enough to be read (i.e., not end up in the spam folder). The layout has to be user-friendly, thoughtfully designed, and uncluttered. It …