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NAWBO – SJ Chapter

In Awards and Recognition by Lynn Pechinski

On November 15th I will experience the great honor of receiving the “Beyond Glass Ceiling Award” from NAWBO South Jersey (National Association of Business Owners). They presented me with this award for my support of the chapter, and I am grateful for the recognition. In lieu of an acceptance speech, the chapter board asked me to talk about what originally …

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108 Uses for a Coffee Mug

In Promotional Marketing by Lynn Pechinski

[box type=”titled-box” title=”108 Uses for a Coffee Mug” variation=”blue”] [fancy-ol variation=”blue” style=””] It’s reusable packaging for any product that will fit inside it (reuse as a coffee mug). It’s a memo (imprint with important company dates, announcements, etc.). It’s a shirt box (stuff with an imprinted T-shirt). It’s a computer disk case (insert a mini-CD or DVD, or shrink-wrap to …

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Stop Wasting Your Money on Trade Shows

In Promotional Marketing by Lynn Pechinski

[box type=”titled-box” title=”Getting Real Lead Generation Results – Not giving away freebies” variation=”blue”]So many people call me because they are going to a tradeshow and they need some stuff to give away? Yep, we can help with that but you don’t really want to stand there just handing out freebies? What do you really want to do? You really want …

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QR Codes

In Targeted Marketing by Lynn Pechinski

[box type=”titled-box” title=”The Quick Response Code” variation=”blue”] If you haven’t seen it yet, you’ll see it everywhere after you read this. Truly a marketing innovation: The “Quick Response Code” or “QR Code” for short — Many believe will change the world of marketing completely! A QR code is a barcode that anyone can scan, most likely from their Smartphone, immediately …

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Social Media Marketing

In Internet Marketing by Lynn Pechinski

[box type=”titled-box” title=”The world is in a FACEBOOK FRENZY!” variation=”blue”] The current marketing buzz is all about Social Networking. Facebook has users that are 9 months old and users that are 90 years old! (yes, infants and grandparents have Facebook pages! I’ve seen it!!) Everyone is hopping on the social networking bandwagon! If you’re marketing your business or non-profit, don’t …

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Why do better quality garments last longer?

In Promotional Marketing by Lynn Pechinski

[box type=”titled-box” title=”What Makes the Difference?” variation=”blue”] Why do better quality garments last longer? On reason is dimensional stability; the garment will resist the tendency to shrink or distort after washing. Quality apparel will maintain its intended shape to wear well over and over again. Look inside the garment for quality: You will see double-needle hems on better garments. This …

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Men’s & Women’s Styles

In Targeted Marketing by Lynn Pechinski

[box type=”titled-box” title=”Companion Brands for Men & Women” variation=”blue”] Men’s shirts are shaped straight through the torso with the shoulders slightly sloping down from the collar and the sleeve sloping down at an angle. Basic fit considerations are fit at the neck, shoulder and sleeves. Men’s sleeve lengths are offered short or long sleeves down to the wrist. Men’s short …